VIBC wants to know how our supporters feel about the work we do in the community. We asked Nanak Foods, one of our dedicated supporter and Festival Sponsor of the HSBC City of Bhangra Festival, a few questions about why they support us and how working with VIBC impacts their business. Now we’d like to share their answers with you!
Why does Nanak Foods support VIBC?
Being involved in VIBC is a great business strategy for many reasons. Nanak Foods believes that one way to ensure our business thrives in our community is to help build a thriving community. Supporting VIBC is our opportunity to give back. It allows us to share and pass on some of our success. Nanak Foods recognizes the positive, valuable influence that VIBC will have in the community and is proud to be part of it.
Why should companies support VIBC?
Supporting VIBC brings your business benefits and being part of the festival is good promotion At Nanak Foods we believe that being part of our community is vital for any size business. Any contributions made to VIBC are welcomed and they give individuals or your business good Donor recognition. Nanak Foods involvement has helped with marketing our business in many ways—VIBC know the needs of the community and they’re able to find ways to meet them. All in all, supporting VIBC, a non-profit group can help your business grow, but most of all, it can be a great way to give back to your community and help support causes that need your help.
What impact does VIBC and the HSBC City of Bhangra bring to Vancouver's Lower Mainland?
VIBC brings the diversity of Vancouver and the Lower Mainland into a central downtown area to enjoy the music and dance of Bhangra. It is a fantastic cultural experience for people from all walks of life to enjoy. This 10 day event has pretty much something for everyone to participate in.
What's your most memorable experience of being involved with VIBC?
We’ve gotten to know and work with others for a community event that we believe in. It’s been a very busy fun time and many at Nanak Foods have become part of the group.
VIBC gives a heartfelt thank you to Nanak Foods!