ZEE TV Canada Sponsors City of Bhangra Festival


Happy to announce that ZEE TV Canada has come on board as presenting sponsor of City of Bhangra Festival 2015! 

ZEE was launched in North America in 1998 and continues to be the premiere South Asian network in the Americas. According to ZEE Americas Director of Distribution, Akhilesh Gupta: “In 2012 ZEE USA was the first South Asian Network to go HD, and we successfully launched ZEE Canada HD in 2013. ZEE Americas continues to maintain its leadership position in the North American market by delivering the highest quality entertainment that the South Asian audience wants to watch.”

On working with VIBC to present the Festival this year, Sameer Targe, Head of Business of ZEE Americas, says: “We are happy to partner with a non-for-profit organization like VIBC that aims to promote culture through the South Asian diaspora in North America. Their goals for the City of Bhangra Festival are very much aligned with ZEE’s goals, wherein we want to provide a means for South Asians living abroad to stay connected to their roots. We cannot only accomplish this through providing South Asians top rated content from the subcontinent but also supporting events like these to ensure they get together with their local community to truly celebrate our culture.”

We are truly grateful for ZEE TV Canada’s generous support for our Festival this year, and welcome them into our VIBC family!

Blog by Jennifer Webb

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